Created by Max Azria, BCBG, which stands for “bon chic, bon genre” (a parisian slang meaning good style, good class), was launched in 1989.  It was always Max Azria’s dream to create a design house that spoke to the modern woman.  After designing women’s clothing in Paris for ten years, he moved to the United States to start his own brand.   Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes are fans of the brand.